Social Media & Paid Social.

I’ve designed a range of social media content for organic and paid use across platforms like Instagram and TikTok, working mainly with brands such as ghd, The Amanda Tan, and InParlour. This includes everything from day-to-day posts to paid social assets, all created with platform best practices in mind. I focus on making sure each piece feels on-brand while still being engaging and scroll-stopping, whether it’s for organic content or performance-led campaigns.